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How Are You Celebrating Helvetica’s Birthday?

I’ll be toasting the font family’s 50th anniversary by watching Helvetica, the movie this Tuesday, May 15. It is being shown at Bossone Auditorium, 3150 Market Street on the campus of Drexel University. No less than the director, Gary Hustwit, will be hosting a Q&A. No word on whether Helvetica will be available to sign autographs.

For a reminder of what Helvetica looks like, check out the official poster as well as Drexel’s poster. And who can forget Khoi Vinh’s naughty T-shirt. I was particularly intrigued by Michael Place’s playful poster, featuring a design that would be incomprehensible 50 years ago. See if you don’t agree. Much more, including clips at Helvetica. 6:30 PM, free.

I’m not sure what to wear to the screening, but one thing’s for sure—serifs are optional.

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